TRANE falls in #1 on America's Most Trusted HVAC System Brand. Consumers trust those brands that match or exceed their expectations. When a brand performs as a consumer expects, their trust increases. This brand trust produces brand equity which produces value in both the future purchase behavior of consumers as well as their likelihood of expressing positive word of mouth comments to others. Given the importance of brand trust, companies have begun to ask – do consumers trust their brand? Click Here to read more!